Halloween isn’t just for costumes and candy, although I think we can agree, it is a lot of fun. Its also a perfect opportunity to rally your community around a cause. Whether you’re a sole trader, small business or part of a local network, October offers a playful, high-energy window to raise awareness and funds for charities that matter to you and your company. It's also a perfect PR opportunity to take pictures and get a marketing bulletin or news article out there..